Is your organization ready to expand into a new market?
At iChannel, we specialize in helping small and medium-sized businesses (SMBs) achieve efficient and cost-effective market entry with our outsourced business development services.
Focus on your core business while we handle the rest. From identifying potential markets and opportunities to developing a partner strategy and setting up a local sales organization, we ensure your initial growth without the overhead of an internal team. Stay informed with regular updates and dashboards as we seamlessly integrate our services into your organization.
With over 25 years of experience, we empower companies to enter new markets faster, manage risks, and achieve sustainable revenue growth.
Why choose iChannel
What sets us apart from other agencies?
Our combined expertise in strategic consulting and operational execution. We advise and implement, ensuring a successful market introduction with a hands-on approach.
Our strategic growth services include:
Market Expansion
Market expansion strategy: Develop a tailored approach for market entry, ensuring rapid and effective growth
Entering new markets
Geographic expansion
Adding new products and services
Sales and Channel Optimization
Optimizing sales processes
Sales organization setup: Build and manage local sales teams, including hiring and training
Building channels
Commercial effectiveness
Customer and Partnership Management
Customer lifecycle management: Comprehensive support for sales, onboarding, and customer success to maximize retention
Partnership development: Identify, establish, and nurture strategic partnerships for increased reach
Strategic and Operational Support
Commercial due diligence
Growth strategy
Post-merger integration
Operational optimization: Implement best practices for reporting, forecasting, and data-driven decision-making
CRM implementation & optimization: Set up and optimize CRM systems to streamline commercial processes
We enhance your company’s performance by improving sales effectiveness, optimizing channels, refining marketing, and strengthening leadership skills, all supported by data insights.
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iChannel has helped us identify new routes to market through a partner channel we had not considered before. In addition, they have helped us transition from a perpetual to an annuity-based licensing model. They have proven to quickly learn and appreciate the complexities of the niche market we address.”
Twan Korthorst, CEO, Phoenix Software - Photonic Chip Design Software
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When we refocused our business to be more channel-centric, we engaged iChannel. iChannel has in short time accomplished a mind shift in our team. Our team is now fully focused on the channel. iChannel helped with hands-on local partner and vendor connections as well as enablement. Our engagement with iChannel has exceeded our expectations and we would recommend them to anyone seeking growth through new market entry and channel development.
Frank Schoutissen, International Managing Director, SVP Channel FPX
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iChannel is a very strong business development consultancy and on top of that, they have great experience in making start-ups a success. They have supported us very well when we opened a new office in San Francisco by guiding our young start-up managers. They helped them to make the business development plans; made sure they planned enough time to develop the business, joined them in business visits and kept on chasing them to keep the momentum when client contacts were built! They are great coaches to people who want to become more successful in business development!”.
Karin Lieshout, Managing Director, Skim Group (International Customer Insights Agency)
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Bart is a ‘cerebral sales guy’, which is a rare combination. He thinks things through, and executes with intuition.
Robert Kenney, EVP Sales & Marketing, OnProcess
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iChannel helped us get onto the map in EMEA. They built a partner and customer ecosystem in the region. This amongst others helped us secure Private Equity funding to unlock the potential of our company.
Julie West, President, Wennsoft
Our experience
With over 25 years of combined expertise, Bart van der Horst and Guido Liem have successfully partnered with organizations across multiple continents. Bart’s extensive background in strategic partnerships and international expansion complements Guido’s proficiency in strategy, revenue operations, and data analytics. Together, they have guided numerous companies through complex challenges, delivering measurable growth and operational excellence.
Curious how we can enhance your performance?
Take our Commercial Performance Quick Scan to identify key opportunities for growth and optimization.
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