There are a many reasons I feel compelled to share my strong endorsement for iChannel and Bart van der Horst

 

Executive Presence and Business Acumen – Bart has significant industry experience. Bart has demonstrated that he can effectively guide partners to expand their practices successfully and recruit partners who are not yet on the Dynamics 365 platform. Bart has the business experience to back up his conversations and has much to share from his real life experiences in channel executive and consulting roles. Bart has a challenger mentality which is grounded in fact.  I have seen him present a number of times to audiences large and small.  Bart is highly effective when he represents.   He is also passionate about Digital Transformation and that comes through in his delivery. 

Industry Connections and Established Brand – Bart is already an established leader and known amongst the Partner channel.  iChannel has many relationships from his prior roles and successfully built new ones with all of our top Field Service and Project Service partners.  The feedback that I have received from both the partner channel, subsidiary leadership, and channel leadership is highly positive. Bart is also very well connected to the corporate MicrosoftLeadership.

Self-Motivated and Driven for Results – Bart was keen to keep measurable results top of mind and align to sales impact.  In a business with a lot of change, Bart could navigate well and make the right investments to see a payoff.  He is comfortable with dealing with ambiguity and is self-directed.   The partners Bart invested in like had significant returns for us. 

Lastly, Bart is very collaborative and enjoyable to work with.  He is thoughtful about what is best for the business at large and carries his team mates with him as he lands success.

- Christine Zmuda, Chief of Staff, Microsoft

 


Our work

  • Guido Liem joins iChannel as Consultant and Partner. As part of his joining his product portfolio of Revenue Insights is now part of iChannel’s offering.

  • iChannel successfully launches Winning by Design in EMEA. Firstly by establishing DACH presence, then by establishing team and structur for EMEA. Winning by Design is nog one of the leaders in GTM consulting, with successful project sin predomininantly B2B SaaS, but also EaroSpace and Pharma.

  • iChannel lead consutlant in establishing ORBIS SE’s Dynamics practive into the Dutch Market.

  • Channel lead consultant in acquisition of Quinso BV majority share by Orbis AG.

  • LLR Partners invests in WennSoft

  • Wennsoft hires iChannel’s Bart van der Horst to drive and execute European expansion

  • iChannel advisory services can be subsidized for up 50% by the Dutch government

  • Skim Group opens up in San Francisco, iChannel delivers advisory and coaching services

  • Canalys opens office in Palo Alto, California, Bart van der Horst is appointed as President, Managing Director

  • Corporate Software re-invents software resell through Software Asset Management offering

  • OnProcess’ Bart van der Horst guest lectures to VU Amsterdam business analysis students

  • Onprocess expands EMEA presence with operations centre in Sofia, Bulgaria

  • Corporate Software opens offices in Spain, Switzerland and Sweden

  • Andreessen Horowitz bets big on Github

  • iChannel’s Bart van der Horst speaks at GigaOM Structure on the state of the cloud in Europe

  • GigaOM publishes whitepaper on how to channel a cloud by Bart van der Horst”

Bart’s experience

Bart is Managing Partner and founder of iChannel, with extensive experience in business development, sales, and expanding partner networks in the EMEA region.

Expertise:

  • Strategic Advice

  • International Expansion

  • Strategic Partnerships

  • Digital Transformation Projects

Bart has held leadership positions at Winning by Design, Microsoft, and Canalys and has been involved in numerous advisory projects focused on growth and operational optimization. His expertise includes developing strategic partnerships and leading digital transformation initiatives.

2011 - now

2020 - now

2021 - now

2019 - 2020

2016 - 2017

2012 - 2015

2007 - 2011

2006 - 2008

2005 - 2006

2002 - 2005

1997 - 2002

Founder and managing partner
iChannel

Partner & managing director
Winning by design

Co-Founder
Partner Cafe

Guest Lector
Fontys Hogescholen

Cloud Partner Sales lead EMEA
Microsoft

Guest Lecturer
Vrije Universiteit Amsterdam

Managing Director Americas
Canalys

Founder and CEO
Software Channels

Director EMEA
Software Spectrum

General Manager UK, Ireland and MEA
Software Spectrum / Corporate Software

Global Business Development Manager
Corporate Software

Guido’s experience

Guido is Partner and Strategy & Operations Consultant with a background in Revenue Operations and Data Analytics.

Expertise:

  • Strategy

  • Revenue Operations

  • RevOps Technology Stack & Modern Data Platforms

  • Reporting and Forecasting Processes

  • Recruiting and Developing Data Analytics Teams

  • Operational Optimization

With over 25 years of experience, Guido advises SMEs at the executive level on commercial strategy implementation and diagnostics. His roles at European Directories and DPG Media, along with numerous advisory projects, have equipped him to help software scale-ups optimize their operations.

2023 - now

2021 - now

2013 - now

2011 - 2013

2007 - 2010

2005 - 2006

2003 - 2004

2001 - 2002

1999 - 2000

Class of 2000

1995

Managing partner
iChannel | Revenue Insights

Partner & data architect
Winning by design

Founder & managing partner
Liemco Strategy & Data Analytics

Director Sales Intelligence & Sales Operations
VNU Media (DPG Media)

Director Sales Intelligence & Sales Operations
European Directories Denmark

Director Sales & Marketing Intelligence
European Directories Netherlands

Manager Business Analytics
European Directories Netherlands

Senior Business Analyst
Dell Technologies

Head of Product Management
VNU Media | Tutch Mobile (start-up)

Executive MBA
Erasmus University | Rotterdam School of Management

MSc. Mechanical Engineering
Delft University of Technology